The Communications Manager will develop, implement, and oversee a comprehensive communications strategy for the County. This includes managing internal and external communications, media relations, social media, crisis communication, and public information dissemination. The ideal candidate will work closely with various county departments, officials, and stakeholders to ensure consistent messaging and enhance the County’s public image and engagement.

Principal Duties and Responsibilities (Essential Functions**):

Communications Strategy:

Develop and implement a countywide communications strategy that aligns with the County’s goals and objectives.
Ensure consistent and clear messaging across all communication channels, including press releases, newsletters, websites, social media, and community outreach materials.
Work closely with senior leadership to shape the County’s public relations efforts and enhance its reputation.

Media Relations:

Act as the primary point of contact for all media inquiries.
Prepare and distribute press releases, statements, and other communication materials to media outlets.
Coordinate and prepare county representatives for media interviews, press conferences, and public speaking engagements.
Build and maintain strong relationships with local, regional, and national media outlets.

Public Information and Crisis Communication:

Oversee public information initiatives, ensuring timely and accurate dissemination of information to the public, including during emergencies or crises.
Develop crisis communication plans and manage public communication efforts during crises or urgent situations, ensuring clear and transparent messaging.

Social Media and Digital Communication:

Oversee the management and growth of the County’s social media presence.
Develop digital campaigns to engage with citizens and promote county services and initiatives.
Monitor online sentiment and engage with the public on social media platforms.

Internal Communications:

Lead the development and dissemination of internal communications to ensure employees are informed about key updates, policies, and county initiatives.
Collaborate with department heads to facilitate internal messaging and align communication efforts.

Stakeholder and Community Engagement:

Develop communication materials that inform and engage stakeholders, including the public, businesses, and community organizations.
Organize public meetings, forums, and events to foster community engagement and transparency in county initiatives.

Content Creation and Management:

Oversee the creation and production of all county-related publications, such as annual reports, newsletters, and informational brochures.
Manage website content to ensure information is current, accessible, and aligned with the County’s branding and messaging.

Analytics and Reporting:

Measure the effectiveness of communication strategies and adjust tactics based on data and feedback.
Provide regular reports on communication efforts, media coverage, and public engagement to senior leadership.

Qualifications

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. A Master’s degree is a plus.
Minimum of 5 years of experience in a communications, public relations, or media relations role, preferably within government or a public sector organization.
Proven experience in developing and executing successful communications strategies.
Excellent written and verbal communication skills, with strong attention to detail.
Experience managing crisis communications and media relations.
Strong knowledge of digital communications, including social media platforms and web content management.
Ability to work under pressure, manage multiple projects, and meet tight deadlines.
Exceptional interpersonal skills and the ability to work collaboratively with diverse stakeholders.

Preferred Qualifications:

Experience working in local government or public administration.
Familiarity with public information laws and government transparency initiatives.
Bilingual abilities are an advantage.

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Communications Manager