The Transportation Public Information Specialist- Community Relations focuses on ensuring that communities, including their elected and volunteer representatives, have an open channel of communication on the projects and issues of greatest concern to them and highlights projects and partnerships. The successful applicant in this position will attend public meetings, will have frequent and regular communication with elected officials, and will take a proactive approach to compiling information and sharing it with the public. All Public Relations Division positions require professionalism with written and spoken communication skills and interfacing with others throughout state government, the media and the public. As communication with the public happens in real time and often during emergency situations, all Public Relations positions require the ability to work overtime as needed. This position will require significant statewide travel.Pay Grade: 14
EXAMPLE OF DUTIES
- Writes and edits brochures, newsletters, departmental publications, consumer and other informational materials; prepares or assists with the preparation of graphics compositions and layout• Collects information from a variety of sources and writes news releases covering regular and periodic activities of the department or division for daily and/or weekly newspapers and for non-print news releases• Obtains story and feature materials through personal interviews with officials and others• Plans and participates in public hearings, and press opportunities• Produces and presents, under direction from supervisors, radio and television programs and slide presentations concerning educational, informational, or promotional activities and services• Creates high-caliber interactive design, codes and tests communication campaigns for the Web, online advertising and other new media delivery modes, such as PDA’s, podcasts or blogs• Composes layouts for web and online campaigns• Interprets marketing strategy, objectives and client goals into visual design using a variety of graphic and art media to create professional and effective results• Participates in the development and execution of online marketing strategies• Answers correspondence and telephone calls pertaining to promotional, informational, or educational matters• May assign and lead work of professional and/or clerical staff• Attends public meetings and events to gather information for materials written• Established rules, regulations, and procedures will be used to solve a variety of routine problems and answer a variety of standard questions. The work product or service affects the design or operation of systems, programs, or equipment• Travel may be required; therefore, a valid driver’s license may be required.
REQUIRED TRAINING/EDUCATION • Bachelor’s degree from a regionally accredited four-year college or university with a major in communications, fine arts, journalism, graphic design, marketing, public relations, English or related field.• Substitution: Full-time or equivalent part-time paid experience in a public information dissemination field may substitute for training/education on a year-for-year basis.REQUIRED EXPERIENCE • One (1) year of full-time or equivalent part-time paid experience in a public information dissemination field.• Substitution: Graduate studies may substitute for the required experience on a year-for-year basis.