Title: Public Information Officer
State Role Title: Public Relations and Marketing Manager II
Hiring Range: salary range $80,000-$110,000 salary will be commensurate with experience.
Pay Band: 5
Agency: Dept of Wildlife Resources
Location: Dept of Wildlife Resources
Agency Website: www.dwr.virginia.gov
Recruitment Type: General Public - G
“The incumbent in this position will be required to complete a Statement of Personal Economic Interests as a condition of employment, per the Code of Virginia §2.2-3118.2.”
This position manages the activities and resources of the Agency’s and Outreach Division's Public Relations efforts. The incumbent will provide leadership and coordination in the development and execution of all DWR public relations, media relations, and communications activities. Regularly represents DWR and the Director’s Office at internal and external, state and nationwide meetings, and media appearances. Advises members of the Director’s office on a wide variety of sensitive internal and external issues. Maintains and fosters positive working relationships with DWR Board, Governor’s communications office, Secretary of Natural Resources communications office, and other DWR stakeholders, including media outlets in Virginia. Provides leadership and strategic advice on the agency’s public image and visual identity, public involvement, crisis communications, media and public relations, issues management and monitoring, multimedia/website communications and stakeholder relations. Oversees the agency’s communications/public relations strategy and helps set policies, promote resource stewardship and the value of outdoor recreation; and aligns team efforts with agency vision, mission, and goals.
A considerable knowledge of modern public relations and marketing methods, materials, trends, and techniques; familiarity with wildlife management and outdoor conservation and recreational efforts; a considerable knowledge of wildlife resource management, environmental issues, recreational hunting, fishing, boating, wildlife watching and outdoor skills. Knowledge of supervisory principles and practices. Skill in the use of a personal computer with standard office software. Superior oral and written communication skills; negotiation skills; persuasion skills; contract and project management skills. Ability to effectively represent DWR before the media, as well as in public meetings with local citizens. Ability to promote the organization, make critical decisions, manage conflict, promote organizational alignment, build relationships, monitor and understand the environment that DWR operates within, including economic, political, social, business, and demographic changes. Ability to perform under tight deadlines and fast response conditions. Ability to manage controversial and sensitive assignments. Ability to write and edit speeches, presentations, and press releases. Ability to be on call 24/7, with little to no notice to be on scene during a crisis. On camera media experience a must. Comfortable speaking to elected officials, key stakeholders, and the general public.
A bachelor's degree from an accredited college or university with coursework in communications, public relations, public administration, journalism, marketing, or a related field; experience in performing advanced-level responsibilities that include coordinating, planning, developing, implementing, promoting, and evaluating programs that relate to public or media relations and marketing of Virginia's wildlife and natural resources. Additional related education may substitute for some of the required experience. An equivalent combination of training and experience indicating the preceding knowledge, skills, and abilities may substitute.
Considerable knowledge and experience working in an interactive communications environment; managing a communication and public relations function and strategy for a company or state agency; and marketing and public relations practices and principles. Ability to create, manage and execute effective media relations and communication strategies tailored to a wide variety of audiences, and deliver program related results. Experience developing and maintaining relationships with key media contacts throughout the Commonwealth, as well as ability to strategically utilize these contacts. Knowledge of regional and national politics as they pertain to the business of DWR.
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
Applicants who submit an incomplete application or an application without an attached resume will not be considered eligible for an interview.
Please make sure you attached require documents and completed application to be considered for this great opportunity in developing your career path within Virginia’s Department of Wildlife Resources must be received online by 11:55PM on the "Job Close Date".
Faxed, emailed, and mailed applications will not be accepted for consideration.
Cover letters will be accepted in conjunction with completed application and resume.
DWR is an equal opportunity employer who values diversity in the workforce. All qualified applicants are afforded equal opportunities without regard to race, sex, color, national or ethnic origin, religion, sexual orientation, gender identity, age, veteran status, political affiliation, genetics, or disability.
Reasonable accommodations are available to applicants with disabilities, if requested during the application and/or interview process.
If accommodations are needed with, he application and/or interview, please contact Human Resources Office at 804-367-0243. You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
DWR is a proud member of Virginia Values VETERAN PROGRAM.
Commonwealth’s Alternate Hiring Process: In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process.
Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability.
If you need to get a Certificate of Disability, use the link:
https://www.vadars.org/dars/cpid/PWContact.aspx. Or call DARS at 800-552-5019 or DBVI at 800-822-2155.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.