The Public Information Specialist supports the Office of Strategic Communications and Civic Engagement by assisting in the development, coordination, and dissemination of information to the public and media. This role is key in ensuring that accurate and timely information about city initiatives, programs, and events is communicated effectively. The Specialist will work closely with other team members but will not have any direct reports.

Content Creation: Lead campaign creation, develop and edit press releases, social media posts, newsletters, and other communication materials that accurately represent the city's initiatives and programs.
Media Relations: Responsible for responding to media inquiries, coordinating interviews, and maintaining positive relationships with local media outlets.
Social Media Management: Monitor and update the city’s social media platforms, ensuring consistent and engaging content that aligns with the city’s communication strategy.
Public Engagement: Lead public outreach efforts, including attending community events, coordinating public meetings, and distributing informational materials.
Crisis Communication: Assist in the preparation and dissemination of information during emergencies, ensuring the public and media are kept informed with accurate and timely updates.
Research & Reporting: Conduct research on communication trends, public opinions, and media coverage to inform the city’s communication strategies. Prepare reports on communication efforts and outcomes.
Website Maintenance: Update and manage content on the city’s website, ensuring information is current, accessible, and user-friendly.
Collaboration: Coordinate with other departments to gather information and ensure consistent messaging across all city communications.

KNOWLEDGE, SKILLS, AND ABILITIES:

Excellent written and verbal communication skills.
Strong organizational and time management abilities.
Proficiency in social media platforms and content management systems.
Ability to work collaboratively in a team environment.
Familiarity with public sector communication practices is a plus.

MINIMUM TRAINING AND EXPERIENCE:

Bachelor's degree in Communications, Public Relations, Journalism, or a related field
2 years or more years of experience in public relations, communications, or a related field, preferably within a government or non-profit setting.

LICENSING, CERTIFICATIONS, and/or OTHER SPECIAL REQUIREMENTS:

Ability to work occasional evenings or weekends as needed for public events or in response to emergencies.
A valid driver’s license may be required for attending off-site events

City of Richmond

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Public Information Specialist